Tag: softwareengineering

Introducing LYDIA Phase2 – Kazuyoshi Sasamori, Alfie Bradic & Paul McCabe – ADC Japan 2026

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https://audio.dev/ -- @audiodevcon​
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Introducing LYDIA Phase2 - Kazuyoshi Sasamori, Alfie Bradic & Paul McCabe - ADC Japan 2026
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Kazuyoshi Sasamori

Alfie Bradic

Alfie Bradic is a composer and audio developer. As Head of Audio at Neutone, Alfie's mission is to bring neural audio technology from the fringes of experimental production to a wider audience of creative music makers. His technical background is rooted in sound recording and signal processing, with special interests in plugin development and neural audio synthesis. As a creative, Alfie draws from an active career as a guitarist, with related activities in product demonstration and online marketing. Alfie lives in Tokyo and contributes music for Japanese guitar collective G.O.D. GUITARISTS ON DEMAND.

Paul McCabe

Paul McCabe is the Senior Vice President of Research & Innovation leading Roland Future Design Labs for Roland Corporation Japan. With 40 years of experience working in the music and creative technology fields, McCabe has served in a variety of roles, and has always maintained a close relationship with musicians, music technology, and emerging trends across creativity, technology, and culture.

Roland Future Design Lab’s vision is to “design the future of music and video technology by exploring and harnessing emerging trends, fostering innovation, and helping to shape the global creative landscape for the next 50 years.”
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ADC is an annual event celebrating all audio development technologies, from music applications and game audio to audio processing and embedded systems. ADC’s mission is to help attendees acquire and develop new audio development skills, and build a network that will support their audio developer career.
Annual ADC Conference - https://audio.dev/
https://www.linkedin.com/company/audiodevcon

https://facebook.com/audiodevcon
https://instagram.com/audiodevcon
https://www.reddit.com/r/audiodevcon/
https://mastodon.social/@audiodevcon
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Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
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Organized and produced by JUCE: https://juce.com/
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Special thanks to the ADC Team:

Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra

#adc #audiodev #dsp #audio #conferenceaudio #audioprocessing #audioproduction #audioprogramming #sound #music #musictech #soundtech #audiotech #audiotechnology

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BEEPS and PORTS – Annoy Everyone in Your House While Building An Audio Synthesizer – Joseph Stewart

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https://audio.dev/ -- @audiodevcon​
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BEEPS and PORTS - Annoy Everyone in Your House While Building An Audio Synthesizer - Joseph Stewart - ADC Japan 2026
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Follow my two-plus-year (but really life-long journey) to make exactly the sound creation tools that I always wanted and that no one else asked for.
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Joseph Stewart

I like to think about things and then build them.
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ADC is an annual event celebrating all audio development technologies, from music applications and game audio to audio processing and embedded systems. ADC’s mission is to help attendees acquire and develop new audio development skills, and build a network that will support their audio developer career.
Annual ADC Conference - https://audio.dev/
https://www.linkedin.com/company/audiodevcon

https://facebook.com/audiodevcon
https://instagram.com/audiodevcon
https://www.reddit.com/r/audiodevcon/
https://mastodon.social/@audiodevcon
---

Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
---

Organized and produced by JUCE: https://juce.com/
---

Special thanks to the ADC Team:

Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra

#adc #audiodev #dsp #audio #conferenceaudio #audioprocessing #audioproduction #audioprogramming #sound #music #musictech #soundtech #audiotech #audiotechnology

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Distribution Strategies for Indie Audio Developers – From Plugin to Product – Dani Karanyi

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https://audio.dev/ -- @audiodevcon​
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Distribution Strategies for Indie Audio Developers - From Plugin to Product - Dani Karanyi - ADC Japan 2026
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Building a great-sounding audio plugin is no longer enough to ensure real-world adoption. In today’s highly saturated plugin market, distribution has become the missing layer between development and sustainability. Many technically strong plugins remain invisible simply because developers do not have a clear distribution strategy. How do musicians actually discover plugins today? Which channels are worth investing time and energy into, and which ones look promising but rarely lead to real adoption?

In this talk, I will approach distribution not as marketing, but as a product design and infrastructure problem. I will share real-world experience from running my a boutique audio plugin company and walk through the decisions behind building visibility, discoverability, and long-term viability. I will show how distribution choices influence product design, onboarding, and communication, and why these decisions should not be treated as post-launch tasks. The session focuses on practical examples, measurable outcomes, and clear prioritization rather than hype or short-term tactics. By the end of the talk, attendees will have a clearer mental model of how distribution fits into the audio plugin lifecycle, and how to approach it in a focused and sustainable way without losing sight of development.

Topics covered
- Distribution vs marketing and why the distinction matters for developers
- How musicians discover and evaluate audio plugins today
- Direct sales, platforms, resellers, creators, and affiliate ecosystems
- Distribution as a product constraint, designing plugins that are easier to explain, demo, and adopt
- Email, content, and partnerships as part of onboarding, not post-launch add-ons
Common distribution mistakes indie developers make and how to avoid them
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Dani Karanyi

Founder of Karanyi Sounds, a boutique audio plugin company with 100k+ users - including Grammy-winning producers and composers scoring Netflix trailers. Over the last decade, Dani has led product, marketing, and distribution across direct sales, white-label deals, marketplaces, and bundle platforms. He’s also an award-winning composer and producer (Berklee Film Scoring), which keeps the products grounded in real musical use.
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ADC is an annual event celebrating all audio development technologies, from music applications and game audio to audio processing and embedded systems. ADC’s mission is to help attendees acquire and develop new audio development skills, and build a network that will support their audio developer career.
Annual ADC Conference - https://audio.dev/
https://www.linkedin.com/company/audiodevcon

https://facebook.com/audiodevcon
https://instagram.com/audiodevcon
https://www.reddit.com/r/audiodevcon/
https://mastodon.social/@audiodevcon
---

Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
---

Organized and produced by JUCE: https://juce.com/
---

Special thanks to the ADC Team:

Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra

#adc #audiodev #dsp #audio #conferenceaudio #audioprocessing #audioproduction #audioprogramming #sound #music #musictech #soundtech #audiotech #audiotechnology

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When (Not) to Patent Audio Software – Simon Hestermann – ADCx Copenhagen 2026

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https://audio.dev/ -- @audiodevcon​
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When (Not) to Patent Audio Software - Simon Hestermann - ADCx Copenhagen 2026
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Should you patent your proprietary audio products and algorithms? Simon Hestermann walks through his experience going through two patent processes, one at Fraunhofer IDMT and one at Masterchannel. Apart from general requirements, he explains the pros and cons of patenting from the pragmatic perspective of a small company.
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Simon Hestermann

Simon Hestermann is the CTO and Co-Founder of Masterchannel, where he invented the company's proprietary Artificial Intelligence system for audio mastering. Prior to Masterchannel, he worked as a spatial audio researcher at Fraunhofer and mastered music for top 100 artists.
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ADC is an annual event celebrating all audio development technologies, from music applications and game audio to audio processing and embedded systems. ADC’s mission is to help attendees acquire and develop new audio development skills, and build a network that will support their audio developer career.
Annual ADC Conference - https://audio.dev/
https://www.linkedin.com/company/audiodevcon

https://facebook.com/audiodevcon
https://instagram.com/audiodevcon
https://www.reddit.com/r/audiodevcon/
https://mastodon.social/@audiodevcon
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Streamed & Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
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Organized and produced by JUCE: https://juce.com/
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Special thanks to the ADC Team:

Bence Kovacs
Martin Swanholm
Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra

#adc #audiodev #dsp #audio #conferenceaudio #audioprocessing #audioproduction #audioprogramming #sound #music #musictech #soundtech #audiotech #audiotechnology

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Designing Interactive Music Experiences in XR – Kasson Crooker – ADC Japan 2026

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https://audio.dev/ -- @audiodevcon​
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Designing Interactive Music Experiences in XR - Kasson Crooker - ADC Japan 2026
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(m)ORPH began as an experiment to disrupt traditional DAW-based stereo mixing and evolved into an XR platform for interactive music, immersive spatial-audio listening, and live performance. Using Unity, Wwise, HRTF rendering, and physics-driven behaviors, the system treats audio objects as spatial entities whose distance, motion, and interaction shape both mix and composition in real time. This session examines the architectural decisions, technical implementation, gestural interface design, and intentional abstraction that enable emergent behavior and “musical happy accidents.” Attendees will gain insight into designing interactive audio systems that function as instruments rather than playback engines, and inspire a new breed of music lovers who want to actively engage rather than passively consume.
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Kasson Crooker

Audio-technologist, spatial audio evangelist, creator of music XR & games; ex-THX, ex-MSFT/HoloLens, ex-Harmonix (Game & Audio Director); Founder of Speed of Dark Studios (composer & audio producer)
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ADC is an annual event celebrating all audio development technologies, from music applications and game audio to audio processing and embedded systems. ADC’s mission is to help attendees acquire and develop new audio development skills, and build a network that will support their audio developer career.
Annual ADC Conference - https://audio.dev/
https://www.linkedin.com/company/audiodevcon

https://facebook.com/audiodevcon
https://instagram.com/audiodevcon
https://www.reddit.com/r/audiodevcon/
https://mastodon.social/@audiodevcon
---

Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
---

Organized and produced by JUCE: https://juce.com/
---

Special thanks to the ADC Team:

Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra

#adc #audiodev #dsp #audio #conferenceaudio #audioprocessing #audioproduction #audioprogramming #sound #music #musictech #soundtech #audiotech #audiotechnology

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Keynote: How Many Heads Do You Need? – Lu Wilson – ADC 2025

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https://audio.dev/ -- @audiodevcon​
ADC Bristol ​- 9th - 11th November
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Keynote: How Many Heads Do You Need? - Lu Wilson - ADC 2025
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Jam-oriented programming' is the joke name of a new style of audio development that is no joke at all. It adopts the practices and mentalities of an informal jam session to an extreme extent.

In a typical jam, there is no one in charge and anyone can make any sound they want at any time they choose. In jam-oriented programming, it's the same. Anyone can add, edit or delete code without any permission. Everyone is admin, nothing is certain and anything can happen. It sounds like chaos and it is. But it's also surprisingly successful, with entire audio tools appearing overnight out of the multi-headed process and even a published academic paper to accompany it all.

How and why is this even possible? And what does it tell us about the way we collaborate as audio developers?
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Slides: https://data.audio.dev/talks/2025/how-many-heads-do-you-need.pdf
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Lu Wilson

Lu Wilson is a creative technologist from London with a background in teaching. They make slightly surreal short films about their projects, often with heavy use of recursion. Their other creations include the satirical language Dreamberd, the experimental online gallery Torn Leaf, and the time-travelling sound-looping tool Arroost. More recently, Lu has become heavily involved as an organiser in London's electronic music scene, participating in the creation of numerous experimental audio tools with the infamous and international collective known as ""pastagang"".
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ADC is an annual event celebrating all audio development technologies, from music applications and game audio to audio processing and embedded systems. ADC’s mission is to help attendees acquire and develop new audio development skills, and build a network that will support their audio developer career.
Annual ADC Conference - https://audio.dev/
https://www.linkedin.com/company/audiodevcon

https://facebook.com/audiodevcon
https://instagram.com/audiodevcon
https://www.reddit.com/r/audiodevcon/
https://mastodon.social/@audiodevcon
---

Streamed & Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
---

Organized and produced by JUCE: https://juce.com/
---

Special thanks to the ADC25 Team:

Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra

#adc #audiodev #dsp #audio #conferenceaudio #audioprocessing #audioproduction #audioprogramming #sound #music #musictech #soundtech #audiotech #audiotechnology

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How to Launch an Audio Plugin in a Crowded Market (Predictive Sales Metrics) – Randy Young – ADC

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https://audio.dev/ -- @audiodevcon​
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How to Launch an Audio Plugin in a Crowded Market (Predictive Sales Metrics) - Randy Young - ADC 2025
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In a saturated plugin market where technical quality is no longer a differentiator, success depends on more than just shipping a great product. It requires a system for validating demand, segmenting intent, and predicting outcomes, before launch day.

This session builds on last year’s talk, Engineering Success in a Crowded Market, by shifting focus from product positioning to execution. You'll learn how to engineer a measurable pre-launch funnel that doesn’t just build hype, but produces actionable insights and reliable conversion signals.

Using real-world examples from Relab’s own launch processes, we’ll explore:

How to structure a phased pre-launch: from teaser emails and waitlist pages to beta demos and timed releases

Which engagement metrics matter, and how to interpret them across email, paid, and organic channels

How to use scoring systems to segment hot, warm, and cold leads - and tailor offers accordingly

Practical methods for forecasting unit sales using owned, earned, and paid traffic data

Whether you’re a solo developer or leading a small team, this talk offers a repeatable framework to de-risk your launch, improve first-week sales, and avoid the most common post-launch pitfalls.
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Slides: https://data.audio.dev/talks/2025/crowded-market-launch-playbook.pdf
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Randy Young

With over 20 years of experience and 3,500 live shows as part of the indie band Cherry Suede, Randy Young learned early how to stand out in crowded markets. While many musicians were chasing major record deals, Randy was pioneering live streaming, crowdfunding, and fan communities—well ahead of social media’s rise. Later, he brought these innovative strategies to the pro audio software industry, helping developers bridge the gap between technical excellence and market success. His work with Denmark’s Relab Development has driven 40-50% year-over-year growth, double that in 2024, by tackling the critical marketing challenges of a crowded others often overlook.
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ADC is an annual event celebrating all audio development technologies, from music applications and game audio to audio processing and embedded systems. ADC’s mission is to help attendees acquire and develop new audio development skills, and build a network that will support their audio developer career.
Annual ADC Conference - https://audio.dev/
https://www.linkedin.com/company/audiodevcon

https://facebook.com/audiodevcon
https://instagram.com/audiodevcon
https://www.reddit.com/r/audiodevcon/
https://mastodon.social/@audiodevcon
---

Streamed & Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
---

Organized and produced by JUCE: https://juce.com/
---

Special thanks to the ADC25 Team:

Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra

#adc #audiodev #dsp #audio #conferenceaudio #audioprocessing #audioproduction #audioprogramming #sound #music #musictech #soundtech #audiotech #audiotechnology

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Myths You Should Know About Saturation and Distortion – Samuel Fischmann – ADC 2025

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https://audio.dev/ -- @audiodevcon​
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Myths You Should Know About Saturation and Distortion - Samuel Fischmann - ADC 2025
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When trying to understand how distortion and saturation work, we often look to harmonic distortion readings. But did you know that these tell you very little about what's really going on? Let's take a deep dive and learn how harmonics and waveshapers are tied together, and the ways their relationship is commonly misunderstood. We'll get into:

- Why harmonic distortion is practically inaudible
- Why odd harmonic energy mostly bolsters fundamental frequencies
- Why even harmonics can sound so fuzzy
- Why even and odd harmonics don't describe tube vs. transistor sound
- The relationship between harmonics and amplitude (peaks)

... and a whole lot more. We'll use basic signal math to dispel some common myths, better understand measurements, and gain conceptual tools to push sound in new directions.
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Slides: https://audiodeveloperconference.b-cdn.net/wp-content/uploads/2025/07/Distorted-Reality.pdf
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Samuel Fischmann

Sam is the CEO and co-founder of Musik Hack, and a seasoned software developer whose portfolio spans audio/DSP, Web development, data analytics, and embedded systems. He’s also a composer and longtime musician. Sam is obsessed with building creative, functional, major-label-quality products that don’t look like airplane cockpits, and helping spread the joy of music through more intuitive approaches to DSP. If you ask nicely, he can also cook up a mean marinara...
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ADC is an annual event celebrating all audio development technologies, from music applications and game audio to audio processing and embedded systems. ADC’s mission is to help attendees acquire and develop new audio development skills, and build a network that will support their audio developer career.
Annual ADC Conference - https://audio.dev/
https://www.linkedin.com/company/audiodevcon

https://facebook.com/audiodevcon
https://instagram.com/audiodevcon
https://www.reddit.com/r/audiodevcon/
https://mastodon.social/@audiodevcon
---

Streamed & Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
---

Organized and produced by JUCE: https://juce.com/
---

Special thanks to the ADC25 Team:

Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra

#adc #audiodev #dsp #audio #conferenceaudio #audioprocessing #audioproduction #audioprogramming #sound #music #musictech #soundtech #audiotech #audiotechnology

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Commercialising Audio Plugins – Going From Development to Sales and Beyond – Tobias Lønnerød Madsen

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https://audio.dev/ -- @audiodevcon​
ADC Bristol ​- 9th - 11th November​
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Commercialising Audio Plugins - Going From Development to Sales and Beyond - Tobias Lønnerød Madsen - ADC 2025
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Going from development to the first sale and beyond is a daunting journey, but we're here to share all the experience we have in the process. We'll dive into each decision you have to make along the way, in everything from distribution channels to marketing strategies, setting you up for success. The strategies we'll share are techniques we've seen work across multiple brands, some of which we can automate away entirely.
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Tobias Lønnerød Madsen

Tobias has been a freelancer supporting audio companies to grow and scale their business for many years, with a focus on smart e-commerce and marketing tools. He then took all the best strategies and techniques, and founded Moonbase.sh, an e-commerce platform honed for selling plugins direct to consumers. While he's not hacking away on new features for Moonbase, Tobias can be found on a motorcycle around in Europe, or playing some board games in Amsterdam.
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ADC is an annual event celebrating all audio development technologies, from music applications and game audio to audio processing and embedded systems. ADC’s mission is to help attendees acquire and develop new audio development skills, and build a network that will support their audio developer career.
Annual ADC Conference - https://audio.dev/
https://www.linkedin.com/company/audiodevcon

https://facebook.com/audiodevcon
https://instagram.com/audiodevcon
https://www.reddit.com/r/audiodevcon/
https://mastodon.social/@audiodevcon
---

Streamed & Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
---

Organized and produced by JUCE: https://juce.com/
---

Special thanks to the ADC25 Team:

Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra

#adc #audiodev #dsp #audio #conferenceaudio #audioprocessing #audioproduction #audioprogramming #sound #music #musictech #soundtech #audiotech #audiotechnology

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How I Learned to Love the Docs: Documentation As Design Process for Music Tech Products – Astrid Bin

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https://audio.dev/ -- @audiodevcon​
ADC Bristol ​- 9th - 11th November
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How I Learned to Love the Docs - Documentation As Design Process for Music Tech Products - Astrid Bin - ADC 2025
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Product documentation is often seen as a ""nice-to-have"" that comes at the end of the design and implementation process, and something that few small teams have time for. But for audio products - notoriously complex, serving a multitude of styles and purposes, usually with a conceptual model that isn't obvious to newcomers - communicating what a product does and how it works is crucial. So what do you do if there's no one to produce documentation?

I'm a music tech designer who has learned to love the docs. In this talk I'll share why I think documentation is so important (to you as well as your customers), how I learned to get good at writing it, and why I think it's a vital aspect of design. I'll explain how I think about docs (and some good examples), and through a case study of my first big user manual, I'll describe why I think documentation is secret the superpower design skill. In case you want to go straight home and write some documentation, I'll also prodvide suggestions of how to approach docs, when to start them, some tools I've found useful, and how to leverage the power of documentation to improve your products while they're still being developed.
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Slides: http://data.audio.dev/talks/2025/how-i-learned-to-love-the-docs.pdf
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Astrid Bin

Astrid Bin is an artist and designer who specialises in making complex things useful, beautiful and understandable. Alongside her history of working as an announcer for international Lego robot competitions and explaining rocket science to children, she's also worked as a music technology researcher across academia and industry. Most recently she was the founding designer of Bela, and is currently working in e-textiles research for musical interacton and freelancing on interesting projects. She lives in Berlin.
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ADC is an annual event celebrating all audio development technologies, from music applications and game audio to audio processing and embedded systems. ADC’s mission is to help attendees acquire and develop new audio development skills, and build a network that will support their audio developer career.
Annual ADC Conference - https://audio.dev/
https://www.linkedin.com/company/audiodevcon

https://facebook.com/audiodevcon
https://instagram.com/audiodevcon
https://www.reddit.com/r/audiodevcon/
https://mastodon.social/@audiodevcon
---

Streamed & Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
---

Organized and produced by JUCE: https://juce.com/
---

Special thanks to the ADC25 Team:

Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra

#adc #audiodev #dsp #audio #conferenceaudio #audioprocessing #audioproduction #audioprogramming #sound #music #musictech #soundtech #audiotech #audiotechnology

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