https://audio.dev/ -- @audiodevcon
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How to Price an Audio Plugin - Factors to Consider When Deriving That One Elusive Value - James Russell - ADC 2024
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A plugin's price can make or break its success in the market, so why is it often one of the last decisions made? And why do skilled DSP developers struggle to determine this one value? This talk will cover the relevant economics of pricing for digital products, and will lay out 12 factors that should influence the final decision, using real-world examples. Developers will gain insight into what questions to ask and what observations to make in pricing their next launch – whether it's an analogue-style EQ, a one-knob spectral compressor, or humanity's next legendary synth plugin.
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Slides: https://data.audio.dev/talks/2024/how-to-price-an-audio-plugin/slides.pdf
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James Russell
I've been part of 'the plugin industry' since 2012, first at Computer Music and FutureMusic magazines, then as part of my own company, Egg Audio, which is a marketing agency and consultancy working only with plugin developers. I specialize in an industry rather than a type of service, so I and my freelancers provide everything from blog and video content to influencer marketing – all to music software companies including Sonible, Plugin Boutique, Waves and Rhodes.
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ADC is an annual event celebrating all audio development technologies, from music applications and game audio to audio processing and embedded systems. ADC’s mission is to help attendees acquire and develop new audio development skills, and build a network that will support their audio developer career.
Annual ADC Conference - https://audio.dev/
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Streamed & Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
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Organized and produced by JUCE: https://juce.com/
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Special thanks to the ADC24 Team:
Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra
#audioplugins #adc #audiodev #dsp #audio #audioprocessing #audioproduction #audioprogramming #sound #music #musictech #soundtech #audiotech #audiotechnology