Tag: software

Engineering Success for Audio Software in a Crowded Market – Randy Young – ADC 2024

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https://audio.dev/ -- @audiodevcon​
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Engineering Success for Audio Software in a Crowded Market - What Can McDonald's Teach Us About Selling Audio Plugins - Randy Young - ADC 2024
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In today's saturated audio technology market, standing out is crucial. This presentation offers developers and entrepreneurs current successful strategies to amplify their market presence, increasing the odds of success. Through examples and industry insights, attendees will gain actionable strategies for positioning audio products effectively, from niche applications to mainstream markets. This talk bridges technical innovation and market success, providing a roadmap for transforming audio technology into must-have products.
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Slides: https://data.audio.dev/talks/2024/engineering-success-for-audio-software-in-a-crowded-market/slides.pdf
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Randy Young

With over 20 years of experience and 3,500 live shows as part of the indie band Cherry Suede, Randy Young learned early how to stand out in crowded markets. While many musicians were chasing major record deals, Randy was pioneering live streaming, crowdfunding, and fan communities—well ahead of social media’s rise. Later, he brought these innovative strategies to the pro audio software industry, helping developers bridge the gap between technical excellence and market success. His work with Denmark’s Relab Development has driven 40-50% year-over-year growth, double that in 2024, by tackling the critical marketing challenges of a crowded others often overlook.
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ADC is an annual event celebrating all audio development technologies, from music applications and game audio to audio processing and embedded systems. ADC’s mission is to help attendees acquire and develop new audio development skills, and build a network that will support their audio developer career.
Annual ADC Conference - https://audio.dev/
https://www.linkedin.com/company/audiodevcon
https://twitter.com/audiodevcon
https://facebook.com/audiodevcon
https://instagram.com/audiodevcon
https://www.reddit.com/r/audiodevcon/
https://mastodon.social/@audiodevcon
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Streamed & Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
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Organized and produced by JUCE: https://juce.com/
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Special thanks to the ADC24 Team:

Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra

#audiosoftware #audioplugins #adc #audiodev #marketingdigital #audio #conferenceaudio #audiomarketing #audioproduction #marketingstrategy #musictech #soundtech #audiotech #audiotechnology

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Inside Game Audio Programming: Purpose, Process, and Impact – Harleen Singh – ADC 2024

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https://audio.dev/ -- @audiodevcon​
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Inside Game Audio Programming: Purpose, Process, and Impact - Harleen Singh - ADC 2024
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In recent years, there has been a hike in the number of audio programming roles in the games industry, along with many misconceptions about the role. This talk will delve into the responsibilities of audio programmers in the games industry and explore the variety of tasks they perform, which can differ significantly between companies. It will address common misconceptions about the role, outline the essential skills and knowledge required and offer recommendations for platforms and resources to learn these skills.

Attendees will gain a comprehensive understanding of the day-to-day work of audio programmers in the games industry, as well as the various specialisations within the field.
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Slides: https://data.audio.dev/talks/2024/unpacking-the-role-of-audio-programmers-in-the-games-industry/slides.pptx
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Harleen Singh

Harleen is an audio programmer based in Edinburgh, specialising in tools and run-time systems for video games. He began his career at Tazman-Audio, where he contributed to internal projects such as SoundMaker and Engine Loop Creator, as well as external projects like Sony's Helldivers 2. Currently, Harleen works at nDreams, a leading VR game developer, focusing on cross-platform VR audio systems.

Beyond his professional work, Harleen has been an active member of Limit Break, a mentorship programme for underrepresented groups in the UK games industry, participating as a mentee for the last two cohorts and as a mentor in this year's programme. In his free time, Harleen likes to argue with people about the correct way to make coffee, play video games, and dream about the day he'll finally finish that one side project that's been "almost done" for a year.
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ADC is an annual event celebrating all audio development technologies, from music applications and game audio to audio processing and embedded systems. ADC’s mission is to help attendees acquire and develop new audio development skills, and build a network that will support their audio developer career.
Annual ADC Conference - https://audio.dev/
https://www.linkedin.com/company/audiodevcon
https://twitter.com/audiodevcon
https://facebook.com/audiodevcon
https://instagram.com/audiodevcon
https://www.reddit.com/r/audiodevcon/
https://mastodon.social/@audiodevcon
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Streamed & Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
---

Organized and produced by JUCE: https://juce.com/
---

Special thanks to the ADC24 Team:

Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra

#audioprogramming #gamesindustry #adc #audiodev #dsp #audio #conferenceaudio #audioprocessing #audioproduction #sound #musictech #soundtech #audiotech #audiotechnology

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Making It Good (the Principles of Testing Hardware and Software) – Emma Fitzmaurice – ADC23

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https://audio.dev/ -- @audiodevcon​

Making It Good (the Principles of Testing Hardware and Software) - Emma Fitzmaurice - ADC 2023

You take a great idea, work out the details, make it and everything is lovely. Except no. Be it hardware or software, seeing an idea through to a high-quality product requires constant vigilance. This session offers a look into the principles and techniques of testing and quality assurance.
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Emma Fitzmaurice

Emma Fitzmaurice is a QA engineer on the Novation team at Focusrite, sticking her fingers into as many parts as the hardware development pie as possible in an effort to make cool gear. She is charming, beautiful, wise and the proud author of her own bio.
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Streamed & Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
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Organized and produced by JUCE: https://juce.com/
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Special thanks to the ADC23 Team:

Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra

#adc #audiodev #softwaretesting #audio

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Embedded Software Development – A Wild Ride! – Matt Speed & Andy Normington – ADC23

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https://audio.dev/ -- @audiodevcon​

Embedded Software Development - A Wild Ride! - Matt Speed & Andy Normington - ADC 2023

Embedded software development (aka firmware) can be challenging, but it's incredibly rewarding. Sitting at the beating heart of all audio hardware products, it handles the UI, connects the physical and virtual, and transforms signals and sounds to bring the product to life.

Join us to hear about how it connects with the electronics, software development and QA worlds, and the fun you can have bringing hardware products to life!!

Link to Slides: https://data.audio.dev/talks/2023/embedded-wild-ride/slides.pdf
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Matt Speed

Matt has worked at Novation for 8 years, helping to develop a range of synths and controllers. He loves DSP, mathematics and music, and has an unhealthy(?) passion for the 56k.

Andy Normington

I work with embedded software on new Focusrite and Novation products. Coming from a background in music and audio and having started my career more focused on electronics, I enjoy learning about the way the systems we develop work in the real world - it's always a little different to what I expect! I'm always on the lookout for ways to do things a little better than last time, which at work drives my interest in teams and tooling (and at home drives my ever-increasing stash of DIY tools and gadgets). I'm at ADC for the first time in 2023, and really looking forward to learning lots and meeting people.
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Streamed & Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
_

Organized and produced by JUCE: https://juce.com/
_

Special thanks to the ADC23 Team:

Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra

#adc #audiodev #embeddedsoftware #audio

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Building AI Music Tools: An Engineer’s Guide to Prototyping – Jamie Pond – ADC23

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https://audio.dev/ -- @audiodevcon​

Building AI Music Tools for the 99%: An Engineer’s Guide to Prototyping - Jamie Pond - ADC23

How to go from idea, to lo-if prototype, to validation, to hi-fi prototype to production.
Exploring the method we used to develop and ship 3 large appeal consumer audio apps this year, to millions of users.

Link to Slides: https://data.audio.dev/talks/2023/an-engineers-guide-to-prototyping/slides.pdf
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Jamie Pond
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Streamed & Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
_

Organized and produced by JUCE: https://juce.com/
_

Special thanks to the ADC23 Team:

Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra

#adc #audiodev #ai #audio

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