Conference Year: 2024

Online Open House

We will be opening our virtual venue hosted on Gather Town to online attendees so that they can connect ahead of time to test things out, get familiar with the online conferences systems, as well as chat, socialize and interact with other attendees through a dynamic video chat system. Explore the venue, interact and have fun!

We will also open up access to the online conference web lobby page so you can also test this out and verify you are able to access the systems ahead of the event starting on Monday morning.

Online tech support will be available for the duration of this session, so we highly recommend all attendees take this opportunity to verify they can access the systems and troubleshoot any technical issues which might otherwise prevent or slow down access to the event.

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Engineering Success for Audio Software in a Crowded Market

In today's saturated audio technology market, standing out is crucial. This presentation offers developers and entrepreneurs current successful strategies to amplify their market presence, increasing the odds of success. Through examples and industry insights, attendees will gain actionable strategies for positioning audio products effectively, from niche applications to mainstream markets. This talk bridges technical innovation and market success, providing a roadmap for transforming audio technology into must-have products.

???? Discover how McDonald's success principles can revolutionize your audio software business in today's saturated market. Join industry expert Randy Young as he reveals proven strategies to transform your audio plugins from technical innovations into must-have products.

???? In this eye-opening presentation, you'll learn:
- How to apply McDonald's business principles to audio software
- Proven strategies for standing out in a crowded marketplace
- Techniques for positioning audio products from niche to mainstream
- Actionable methods to amplify your market presence

Perfect for:
- Audio Software Developers
- Plugin Creators
- Audio Technology Entrepreneurs
- Music Software Marketing Teams

???? Take your audio software from technical innovation to market success with proven strategies from one of the world's most successful business models.

???? About Randy Young:
Industry veteran sharing insights on transforming audio technology products into market leaders. Learn from real-world examples and actionable strategies that bridge the gap between technical excellence and commercial success.

#AudioSoftware #PluginDevelopment #MusicTechnology #MarketingStrategy #AudioBusiness

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Going Deeper with CLAP

Alexandre Bique of Bitwig and Urs Heckmann of u-he join the stage to present updates on CLAP (CLever Audio Plugin API). A lot has happened since CLAP was presented at ADC 23. Alexandre and Urs will briefly focus on industry adoption and give an overview of latest extensions, roadmap and goals. Then they’ll be digging deeper by showing example implementations of some of CLAPs core features, such as Polyphonic Parameter Modulation and Voice Info.

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Real-Time FFT Convolution

This presentation traces the evolution of real-time FFT convolution algorithms over the 60-year timeline spanning the original Cooley-Tuckey FFT algorithm and today’s sophisticated techniques. We will explore four pivotal advancements: Overlap-Add and Overlap-Save, Uniform Partitioned Convolution, and Non-Uniform Partitioned Convolution. We will discuss these method’s background and situate them in a historical context, before delving into their mathematical foundations and practical implementation considerations. Attendees will gain insights into the comparative advantages and limitations of each algorithm, alongside a comprehensive understanding of their historical significance.

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How Long Will It Take…to Clean a Kitchen?

Whatever the size and nature of your company or day to day work, if you have customers and perhaps also competitors, you will probably have encountered a situation where someone depended on something you were doing.

In a larger company, perhaps with investors, a competitive market, sales channels and a customer base, the level of confidence you have in your development approach becomes quite important. In a smaller company or start up, you still have to eat and pay rent, there is effort and cost for marketing and product launches, with holiday season(s) and trade shows to hit. If you’re also making hardware things of any kind, you have to physically build them (lots) and get them to people (all over the place). The importance of quality, reputation and brand may vary a bit, but beyond the early adoption phase of a product, customer trust is important, and we can’t compromise there too much for too long.

Devices and workflows are increasingly inter-connected, with more features and functionality meaning that products and technologies are increasingly more complicated. To keep the workflow and UI simple, it usually belies the amount of technology and complexity under the hood and at work in the background.

So in a world where market competition is often increasing, customers increasingly expect more, and any changes to a plan you had will create extra effort and knock on impact … How can we increase our confidence when answering the question “How long will it take?”

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Practical Lessons Learned from Building Audio Applications using AI Models

Supertone has been building and releasing a variety of AI audio applications since 2022. Ranging from a real-time noise reduction plug-in, a standalone voice changer application, to an impulse response generator that employs a transformer architecture (the kind used in LLMs), Supertone’s products were made by taking AI models from the lab and delivering them to the hands of users. In this talk, we will share with you some practical lessons we’ve learned from our experiences.

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Inter-Plugin Communication

Inter-plugin communication (IPC) is transforming the way audio plug-ins interact, enabling more efficient workflows and intelligent signal processing. This talk will explore the general principles of IPC, its applications in modern audio production, and a detailed case study on sonible’s smart:EQ 4. We will show how IPC enables advanced features, allowing plug-ins to collaborate intelligently for content-aware solutions across channels, while also highlighting challenges related to DAW architecture, such as latency issues, and potential strategies for overcoming these obstacles.

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Accelerated Audio Computing

For the past 30 years, how we deal with sound has seen little change—from how we record music and edit sound to playback in various environments, including virtual spaces like games and VR, and real-world setups such as venues, cinemas, homes, and cars. The primary reason for this stagnation is the rarity of real-time audio processing on highly capable devices like GPUs and NPUs. Most consumer and professional systems still rely on outdated DSP chips that struggle to handle more than a few convolutions per channel, while CPUs are often tied up with non-audio tasks. At ADC, we reveal how we unlock the potential of GPUs by overcoming challenges related to latency, code parallelization, thread utilization, and others. Today, we’re excited to showcase how this technology can scale beyond DAW plugin use cases to professional music devices at our Workshop. We provided the power of Nvidia Jetson running Neural Amp Modeller (NAM) NNs natively as an example. We offered our Workshop participants access to our Platform tools and code that empower them to run the NAM project on the GPU and extend it further or innovate in ways others haven’t yet created. Join us at this keynote to explore our expansive vision for GPU-powered technology adoption and discover what’s possible for the future of audio beyond the plugins and digital guitar ampfliers.

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Roland’s Holistic Approach to AI for Music Creation

This presentation introduces Roland's approach to AI for music creation and will include a technical demonstration of a new AI-powered application. Roland will also overview its holistic strategy for AI which considers R&D, policy, and governance mechanisms. As a general-purpose disruptive technology, Artificial Intelligence is in the process of impacting virtually every aspect of life, including creativity. As a leading music technology innovator, Roland is highly optimistic about the potential of AI to enhance and empower human music making but is deeply aware of the need to innovate responsibly.

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