Back To Schedule

Know Your Worth

Pricing Work When the Rules Just Changed

Until recently, pricing work usually meant pricing time. AI has broken that link. The same job that took a week may now be expected to take an afternoon, leaving everyone unsure what the work is actually worth. Freelancers don't know what to charge. Companies don't know what to pay. This talk takes a clear look at that space, whether you're looking to hire or to get hired. We'll dig into the deeper factors that actually drive what work is worth, why pricing by time was always a stand-in for something more, and how the right conversations and perspectives open the door to better collaboration. I'll walk through real situations and reason to real numbers. Whether you're setting your rate or setting a budget, you'll leave with a clearer way to answer the question everyone's now asking: what is this work really worth?