From Idea to Audio Product
The Road to the First 1000 Customers
Many audio developers have ideas that they want to build into a full product to launch and sell. Most people underestimate how much is involved in making this a success. DSP and GUI development (the fun parts) are only a fraction of the work.
I turned my own idea for an audio plug-in into an indie business that has been running self-sustaining for over 5 years. During ten years of working on audio products with developers and companies of many sizes, my skills had to expand from just programming into all other roles that are required to make a product succeed: product development, marketing, customer service, business ownership, and more.
Based on that experience, I will lay out a practical, engineering-based roadmap for everything beyond the core audio programming, with a focus on user value and iteration through real-world feedback. This includes user testing, product infrastructure, website, sales, marketing, and business fundamentals.
The goal is to help other developer-minded people turn their own ideas into products that thousands of people will discover, value, buy, use and recommend.
Jerre van der Hulst