Anurag Choudhary
CEO, Founder
Riffle
About Me
Anurag is the founder of an early-stage startup, Riffle - a canva for music production. A CS grad from Illinois and an MBA from Chicago Booth, Anurag comes with a diverse set of experiences, from building a no-code platform at Microsoft to being a product lead at Traba building worker experiences.
Having been a semi-pro producer and musician for more than a decade, Anurag has deep empathy for producers of all levels, and is applying first principles thinking with Riffle in imagining a world where producing music is simpler, more modern, and more collaborative.
Sessions
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Building a Simple, Modern & Collaborative DAW for Producers of All Levels
13:20 - 13:40 UTC | Friday 1st November 2024 | ADCx GatherOnline OnlyWe’ll talk about the technological and behavioural shifts occurring in the space of music production, and how the next generation of DAWs should adapt to those. Specifically, we’ll talk about how we can drive simplicity, adopt modern standards, and build for collaboration from the ground up. The talk will go through the following topics: Driving Simplicity: Balancing control and convenience, and a case against skeuomorphism. We’ll also look at how complex workflows can be made more intuitive through manageable and delightful interactions. Adopting Modern Standards: We’ll look at three arcs here: AI-native, CLAP plugins, and DAWProject. Each of them are […]