Engineering Success for Audio Software in a Crowded Market
What Can McDonald's Teach Us About Selling Audio Plugins
In today's saturated audio technology market, standing out is crucial. This presentation offers developers and entrepreneurs current successful strategies to amplify their market presence, increasing the odds of success. Through examples and industry insights, attendees will gain actionable strategies for positioning audio products effectively, from niche applications to mainstream markets. This talk bridges technical innovation and market success, providing a roadmap for transforming audio technology into must-have products.
Randy Young
Head of Marketing & User Acquisition
Relab
With over 20 years of experience and 3,500 live shows as part of the indie band Cherry Suede, Randy Young learned early how to stand out in crowded markets. While many musicians were chasing major record deals, Randy was pioneering live streaming, crowdfunding, and fan communities—well ahead of social media’s rise. Later, he brought these innovative strategies to the pro audio software industry, helping developers bridge the gap between technical excellence and market success. His work with Denmark’s Relab Development has driven 40-50% year-over-year growth, double that in 2024, by tackling the critical marketing challenges of a crowded others often overlook.