Building a Simple, Modern & Collaborative DAW for Producers of All Levels
We’ll talk about the technological and behavioural shifts occurring in the space of music production, and how the next generation of DAWs should adapt to those. Specifically, we’ll talk about how we can drive simplicity, adopt modern standards, and build for collaboration from the ground up.
The talk will go through the following topics:
- Driving Simplicity: Balancing control and convenience, and a case against skeuomorphism. We’ll also look at how complex workflows can be made more intuitive through manageable and delightful interactions.
- Adopting Modern Standards: We’ll look at three arcs here: AI-native, CLAP plugins, and DAWProject. Each of them are modernising workflows across the user flow, from inspiration to finishing, to interoperability between DAWs. We also discuss what creativity and productivity represent for a producer, what ‘real’ means, and how new technologies should think about ethics and integrity.
- Building for Collaboration: We’ll look at what ‘collaboration’ means for music production, why DAWs have been unable to achieve success in them, and relevant examples from adjacent industries.
Anurag Choudhary
CEO, Founder
Riffle
Anurag is the founder of an early-stage startup, Riffle - a canva for music production. A CS grad from Illinois and an MBA from Chicago Booth, Anurag comes with a diverse set of experiences, from building a no-code platform at Microsoft to being a product lead at Traba building worker experiences.
Having been a semi-pro producer and musician for more than a decade, Anurag has deep empathy for producers of all levels, and is applying first principles thinking with Riffle in imagining a world where producing music is simpler, more modern, and more collaborative.